Know the Score - Info & Advice on Drugs In Scotland
Info & Advice on Drugs in Scotland for...
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Know The Score has a media partnership with The List Magazine through the means of an editorial platform called 'Engage'. This is a lifestyle based editorial page written in the style of The List but in conjunction with Know The Score.
The 'Engage' pages have provided the ideal platform for Know The Score to rotate a series of drug related messages. To date, some of the topics covered have been cocaine, heroin, drugs and mental health and drug assisted sexual assault.
The key benefits of this partnership have been that it reaches a core audience of 16-35-year-olds in a subtle way via their own interests – music and entertainment.
Know The Score and XFM Scotland are media partners via sponsorship of The Guide. This is a going out feature which is played three times across the day informing listeners of upcoming events in music and live gigs.
The Guide offers Know The Score an appropriate platform to reach a 15-34-year-old audience. The sponsorship enables Know The Score to deliver messages in an effective impartial manner to listeners when they are in the frame of mind of going out. The on air activity is also supported by online activity on the XFM Scotland site.